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PROXIMO CAPITAL, LLC
ACCELERATING YOUR GROWTH TRAJECTORY

Proximo Star


BOUTIQUE ADVISORY AND SPECIALITY SERVICES

With over two decades in financial services, including public and private companies, with focus on lending and payments, Proximo Capital is ready to help with a variety of challenges a business may face. Whether it is an urgent issue to be resolved immediately, or setting the stage for longer-term success, our experts will diagnose and make recommendations for a winning approach.

James Mendelsohn JAMES MENDELSOHN |  Managing Director


James Mendelsohn is an experienced advisor and operator in financial services. His career has focused on small business lenders, payment processors, merchant acquirers, investment funds, go-to-market strategies, and capital transactions. Working in partnership with FIS Worldpay, he launched Liberis Finance and has since advised countless lenders, payment processors, and factoring companies.

James has held leadership roles at several firms, most notably at Capital One, where he served as Vice President of Corporate

Strategy. There, he led several strategy efforts across the credit card, banking, and financial services lines of business. James also served as the Chief Marketing & Sales Officer for CAN Capital, a non-bank provider of financing to small businesses, and at McKinsey's Marketing & Sales practice, where he advised global candidates in the financial services sector.

James graduated with an M.B.A. in Marketing from the University of Maryland. He holds a B.S. in Economics from the Wharton School at the University of Pennsylvania, where he was an NSF Fellow.

SAMPLE TRANSACTIONS

STRATEGY CONSULTING

  • Launched white-label MCA program for top 5 payment processor
  • Built declines-monetization program for top SMB lender
  • Advised on SBA Paycheck Protection Program
  • Created marketing strategy for augmented consumer credit data
  • Developed go-to-market strategy for 2nd lien invoice financing

TRANSACTION ADVISORY

  • Early stage equity raise for P2P lending platform
  • Debt refinance for equipment leasing company
  • New credit facility for small business lender
  • Early stage equity raise for subprime consumer lender

SERVICE BUREAU

  • Purchase/T&E card and money transfer program
  • Trade finance program for B2B manufacturer

ADVISORY AND TRANSACTIONAL SERVICES YOU CAN COUNT ON. CONTACT US TODAY